Two Years of UNION: A New Direction — A Message to Our CommUNNity

UNN Finance
4 min readFeb 22, 2022

To Our CommUNNity,

As we approach our two year mark, it is important for us to reflect and clarify our direction. When we started UNION, we started with a simple mission to make DeFi cheaper, easier, and less risky.

Early on, much of our work was underpinned by a simple assertion that “If traditional finance is 80 percent people and 20 percent tech, and FinTech is 20 percent people 80 percent tech, then DeFi is 100 percent tech.” Our hypothesis was that if we built the best and most secure platform, we would have people and institutions lining up to use our protocol. Two years from the date that we started UNION Finance, we have since come to a humbling conclusion: WE WERE WRONG. From what we have learned, providing a DeFi product is, in fact, 50 percent tech and 50 percent people.

DeFi projects may exist as a series of smart contracts and other network-bound artifacts; however, without iterative, focused consumer fit and a robust community, the most technically advanced DeFi projects are not going to make it.

We were so focused on what we know, developing complex infrastructure for the Fortune 500’s. It posited our echo chamber of MBAs, PhDs, and professional traders. We now understand we should focus more energy on educating the masses on how our coverage works.

The tech we have is cutting-edge and has been audited countless times and live bug bounty pots that have yet to be claimed.

We have always been a long-term project. Everything we do is battle-tested before launch and if required to choose, we choose integrity and transparency, every time.

As one knows, the price of a token does not reflect its true value. The technology that we have built over the last two years, is vital to the DeFi ecosystem. Our protocol has real utility with real code and experts. Now it is time to shift our priority to focus on adoption and to drive engaged understanding of UNION and its protocol.

RIGHT NOW, we have our core platform launched on both the Ethereum and Avalanche, offering our most recent versions of our Collateral Optimization/Volatility Protection (C-OP) and UNION Crypto-Default Swap (U-CDS) architecture, which supports our Smart Contract Protection (SCP) protection offering.

So what is the plan moving forward?

The plan forward was set by our community.

UNION was built with institutions in mind. But the power of DeFi is to take complex financial and investment tools and strategies, which before were only available to the elite few, and provide them with composable building-blocks that can be freely and easily commanded by the masses to achieve a revolutionary universe of outcomes.

So that is what we intend to do. The technology is here, the team is strong, our connections and partnerships are solid! Now it is time for us to provide education, simplify our processes so that everyone can control their risk management.

For now, we are developing:

  • A refreshed new website with an optimized user experience and supporting content, where everything is better explained and user flows will be studied with heavy user testing;
  • A new emphasis on the community bringing in new members and focusing on social outreach, engagement and of course education;
  • A PR Push, where people can get to know us and how to better utilize our project; and,
  • A New NFT Project where we are developing some cutting edge technology that will provide education and, of course, some fun and hype.

So be prepared for a new UNION Finance, where we provide new educational tools and content, new incentives to interact with the protocol, and an even more social hUNNy Badger, as we up our social media, interact with our content and create some of your own.

Please make sure to join us Fridays on Telegram for our weekly AMA and product updates. As always if you have any questions we are always here to answer them in Telegram.

We are hUNNy badgers and we are strong! We thank each and everyone of you for joining us as we build the future together!

About UNION Finance
Web: https://www.unn.finance
Twitter: https://twitter.com/unnfinance
Telegram: https://t.me/UNNFinance
Telegram ANN: https://t.me/UNNFinanceANN

Disclaimers

  1. This announcement is for informational purposes only and is not an offer to participate. It contains a number of forward looking statements about features and functionality, which may be subject to change or availability. As such, specifically, To-Be-Determined (TBD) features and functionality are expected available on the basis of future release schedules, priorities, technical considerations, and market realities.
  2. Never send virtual assets to a smart contract you cannot afford to lose.
  3. This announcement does not constitute financial advice.
  4. UNION is not an insurance company and UNION does not sell policies of insurance.
  5. UNION is not an issuer of CDOs.
  6. We are in a rapid development phase, and the screens may or may not look like these in final product. Some of the numbers shown are placeholders.
  7. Nothing in this announcement shall be deemed to constitute a prospectus of any sort, a solicitation for investment or investment advice nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. Nothing contained in this announcement is or may be relied upon as a promise, representation or undertaking as to the future performance or policies of UNION.

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UNN Finance

Building a set of tools to create a complete ecosystem, specifically designed for DeFi